Government has allowed export-oriented units (EoUs) to sell more ‘instant tea’ in the domestic market

In a boost to the domestic tea vending industry, the Government has allowed export-oriented units (EoUs) to sell more ‘instant tea’ in the domestic market to meet the growing demand in the country. There is a strong demand for instant tea due to increased consumer preference for convenient, instant food and beverage products.

The Commerce Ministry has now increased the cap on EoU sales of ‘instant tea’ in the domestic tariff area (DTA) from the existing 20 per cent of free-on-board value of exports to 30 per cent. This will improve availability of ‘instant tea’ for tea vending industry, which has been importing (instant tea) from Sri Lanka and other foreign markets, say industry players. The domestic tea vending industry, valued at about Rs 400 crore, has been growing at 35 per cent compounded annual growth rate (CAGR) in the recent years, say industry observers.

This is a progressive welcome step. The cap should have been raised to 50 per cent as available for a number of products. Generally at present, EoUs are permitted to sell up to 50 per cent of their free-on-board (f.o.b.) value of exports in the DTA. Government has taken this supply side measure to control domestic inflation in food and food products. This will give Tea companies the flexibility in selling its products in the market which fetches highest price.